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Featured Work

Community Service Society of New York

Building a Scalable Brand System Across a Multi-Program Nonprofit

The Community Service Society of New York (CSS) exists at the intersection of Research, Service and Advocacy, where they provide direct services as well as collecting and turning insights from New Yorkers into policy proposals for lawmakers. As Design Manager, I extend and apply their extensive brand system across multiple channels and applications.

Role

Design & Production Manager

Contribution

Multichannel Campaigns, Event Branding & Design Suites, Sub Brand Systems, Brand Guides & Standards

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We Are J'Ouvert

Crafting a 9 year Visual Campaign That Earned Borough and City Hall Recognition

After the tragic loss of the life of a visible political aide, Carnival and J'Ouvert celebrations in Brooklyn NY were under close scrutiny and at the risk of being canceled. A multi-concentration coalition was formed to combat public safety concerns, and an awareness campaign, designed to inform the public of the true historical and cultural meaning of the J'Ouvert Celebrations was launched.

Contribution

Visual Identity, Website, Print & Digital Posters, Social Media Toolkit, Campaign Development

Results

~244M+ cumulative impressions across 62 LinkNYC kiosks in six Brooklyn neighborhoods; Citation Awards from the Brooklyn Borough President and NYC Mayor

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