Hi, I'm Opal.
a brand systems thinker and multidisciplinary designer based in New York City.
I'm a creative communicator and brand systems thinker. I help organizations translate complex ideas into work that moves people, then build the infrastructure to do it consistently at scale.
For over eight years, I've served as the sole design authority at a NYC policy nonprofit — building brand systems, running multichannel campaigns, and designing everything from event suites to publication series across a multi-program portfolio.
What I Do Best
Brand Systems
I build brand frameworks that scale from logo to guidelines to the campaigns running on top of them, so the work stays coherent as an organization grows.
Multichannel Campaigns
I develop one message across print, digital, transit, and social — coherent whether it's a newspaper ad or a bus interior card.
Event & Experiential Design
I design every touchpoint of a live event — identity, invitations, signage, motion — as one coherent system, not a collection of separate assets.